&Concept 01
9:16 · 12sConcept 01 · Top of funnel
Paper test, half a second in
The blade slices a hanging sheet in the very first frame. The cut is the hook.
Built from photo 1
Ad creative for knife and EDC brands
Blades sell on steel, geometry and feel. We build video and static ads that show all three in the first seconds: macro edges, cutting tests, material callouts and real-use moments.
What we started from
Three ordinary photos. Six concepts.
This is the photo set most knife brands already have: one white-background listing shot and two phone photos. Every concept on this page was built from these three images.
Concept example with an unbranded product created in our studio. Drag the handle to compare.
&Ad creative
Your product photo
Concept work
Six ways to sell a blade
Reels play only when they scroll into view, so this page stays fast.
&Concept 02
9:16 · 15sConcept 02 · Mid-funnel
Steel, spelled out
Macro shots of the edge with callouts for steel type, hardness and handle material.
Built from photo 1
&Concept 03
9:16 · 12sConcept 03 · Mid-funnel
Generic vs. yours
A side-by-side against an unbranded generic knife. Only true, provable differences.
Built from photo 1
&Concept 04
9:16 · 10sConcept 04 · Top of funnel
Board to plate
A ten-second prep sequence in three cuts: slice, slide, serve. Built for sound-off viewing.
Built from photo 2
&Concept 05
9:16 · 15sConcept 05 · Bottom of funnel
The heirloom unboxing
Packaging, weight in hand and the gift moment, timed for Q4 and Father’s Day.
Built from photo 3
&Concept 06
4:5 staticConcept 06 · Static
The spec card
A 4:5 static with three callouts that answer the questions buyers ask in comments.
Built from photo 1
What works in this category
Proof beats adjectives.
Knife buyers are skeptical of words like “razor sharp”. They respond to proof they can see: a clean cut in the first second, the edge under macro, the grind and the handle up close.
That is why our knife concepts open on the product doing something, not on a logo. Each one pairs a visual test with the specs your buyers already compare, such as steel type, hardness and weight.
Comparisons stay honest: we compare against unbranded generic knives, never name a competitor, and only claim what you can back up.
See your knife in a new ad. Free.
Send your store and the blade you want to feature. We’ll reply with a short video ad and a static within 3 business days.
Get a free sample ad