&Concept 01Reel in production
9:16 · 12sConcept 01 · Top of funnel
Paper test, half a second in
The blade slices a hanging sheet in the very first frame. The cut is the hook.
Ad creative for knife and EDC brands
Blades sell on steel, geometry and feel. We build video and static ads that show all three in the first seconds: macro edges, cutting tests, material callouts and carry stories.
Concept work
Six ways to sell a blade
Products shown are unbranded concepts created in-house. Reels play only when they scroll into view, so this page stays fast.
&Concept 02Reel in production
9:16 · 15sConcept 02 · Mid-funnel
Steel, spelled out
Macro shots of the edge with callouts for steel type, hardness and handle material.
&Concept 03Reel in production
9:16 · 12sConcept 03 · Mid-funnel
Generic vs. yours
A side-by-side against an unbranded generic knife. Only true, provable differences.
&Concept 04Reel in production
9:16 · 10sConcept 04 · Top of funnel
Pocket to task
An EDC carry story in three cuts: pocket, open, task. Built for sound-off viewing.
&Concept 05Reel in production
9:16 · 15sConcept 05 · Bottom of funnel
The heirloom unboxing
Packaging, weight in hand and the gift moment, timed for Q4 and Father’s Day.
&Concept 06Reel in production
4:5 staticConcept 06 · Static
The spec card
A 4:5 static with three callouts that answer the questions buyers ask in comments.
What works in this category
Proof beats adjectives.
Knife buyers are skeptical of words like “razor sharp”. They respond to proof they can see: a clean cut in the first second, the edge under macro, the grind and the handle up close.
That is why our knife concepts open on the product doing something, not on a logo. Each one pairs a visual test with the specs your buyers already compare, such as steel type, hardness and weight.
Comparisons stay honest: we compare against unbranded generic knives, never name a competitor, and only claim what you can back up.
See your knife in a new ad. Free.
Send your store and the blade you want to feature. We’ll reply with a short video ad and a static within 3 business days.
Get a free sample ad